Do I Really Need a Website?
The answer’s a resounding “YES”—and it’s time for you to get started establishing and enhancing your company’s online presence and boosting your bottom line. Ready to roll up your sleeves?
Let’s start with the “Why.”
If you’re reading this article, you’re obviously already interested in the possibility of creating a new website for your business. Well, for starters, you’re making a SMART business decision. Why?
AC Nielson reports a 51% boost in profits for small businesses that market themselves online.
Even by itself, that’s a pretty good rationale for getting started. Of course, one of the main reasons even sole traders need a company website today is to provide an easy way for customers, prospects and other local businesses to find out more about you — which can quickly lead to increased business.
Still, what you may NOT realise is that the absence of a website can mean a huge hit to your business credibility — not to mention your professionalism, dedication and lots of other things you’ve worked hard to establish.
More important than your phone number?
Imagine if you didn’t even have a company telephone. Sounds crazy, right? No land line, no mobile phone, no anything. Imagine how that might affect your business and how customers — and prospects — perceived you? Well, the same can be said about even small businesses who don’t yet have a website.
What if you’re already successful?
We hear this one all the time: “our business has been successful for years without a website.” That’s all well and good, but as a businessperson, you already know that it’s more important to focus on today — and the future — than focusing on what’s happened in the past. And today, more and more people are using the Internet.
Be where customers expect you to be.
Today, customers have already established that the web is THE place for conducting business; they EXPECT you to have a website, and your business just might not seem “real” to them if you don’t.
More reasons your business needs a website NOW.
Here are 3 more reasons for starting a business website that you might not have even considered:
- Quit chasing dead ends. Your site can help you “pre-screen” prospects by clearly explaining your business, suggesting pricing levels and more.
- Simplify customer service. Provide commonly requested items such as billing policies and FAQs online.
- Easily generate new business. Both online and offline networks can help funnel new work your business’s way.
Your website is your identity, make sure you have one!
